Manufacturer bussines
Gardenia Bakery
CONTENT :
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What is gardenia ?
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History of Gardenia bread
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Tracing back its history : Gardenia humble beginnings
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World –class
Products : Gardenia’s Steadfast commitment to Quality
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Moving to the Future : Paving the way for Gardenia’s Continued success
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Our mission
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Our vision
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Our core values
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Food safety policy
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Our Quality policy
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| MASARAP KAHIT WALANG PALAMAN . |
The Gardenia Brand
The
brand Gardenia is associated with qualities such as good taste, freshness,
trust and reliability. In a highly competitive market, these are the values
that make Gardenia stand out and stay ahead.
The secret to Gardenia's success lies in its traditional American recipe that has been tried for generations. Over time, further improvements have been made to the range of recipes and the method of processing, especially in the area of automation. All these ensure that the aroma, taste and keeping qualities of the bread are consistently being maintained.
The secret to Gardenia's success lies in its traditional American recipe that has been tried for generations. Over time, further improvements have been made to the range of recipes and the method of processing, especially in the area of automation. All these ensure that the aroma, taste and keeping qualities of the bread are consistently being maintained.
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| factory of gardenia |
History of Gardenia Bread
1978
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Gardenia first started as a small in-store bakery at Bukit
Timah Plaza producing variety bread, with the help of experienced American
baker, Horatio 'Sye' Slocumm, who had 35 years experience in the bakery
business.
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1981
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Production was growing rapidly and plans were underway for a
larger commercial bakery.
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1983
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A commercial bakery was finally started in March 1983 at
Pandan Loop, producing 2000 loaves per hour.
Originally based on the concept of a central bakery
supplying a variety of products mainly to retail bakeries, this changed to a
single-minded concentration on producing a white sandwich loaf distributed to
all retail outlets including supermarkets and sundry shops.
Launched against entrenched competition; but with a
superior product (softer-textured, tastier-flavoured and enriched bread),
modern distinctive packaging and good marketing (effective advertising,
merchandising and distribution),Gardenia bread gradually gained popularity.
Its merits of being baked fresh, using the finest ingredients and delivered
fresh made it the most popular brand of packaged bread in Singapore within
two years.
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1986
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In August, Gardenia expanded its operations by building a
modern bakery that utilized the latest processing techniques.
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1987
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Gardenia ventured into Thailand.
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1991
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The first Gardenia bakery in Kuala Lumpur, Malaysia was
commissioned.
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1993
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A second bakery in Singapore was set up in June 1993,
with a production capacity of 8,000 loaves an hour.
To keep up with a growing demand and modern baking
technology, substantial funds were ploughed into building this new
state-of-the-art bakery. Costing S$18.5 million, this new Gardenia bakery in
Singapore increased manufacturing capacity by 2.5 times without compromising
on quality. Equipped with new computer-generated equipment, this highly
automated plant ranks among the most technologically advanced in the region.
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1994
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Gardenia commissioned a second bakery in Kuala Lumpur,
Malaysia.
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1996
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Gardenia expanded with new bakeries in China and India.
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1997
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Gardenia further extended its regional operations to the
Philippines.
Gardenia acquired a third bakery in Kuala Lumpur,
Malaysia.
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1999
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Gardenia invested in a fourth bakery in Johore Bahru,
Malaysia.
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2001
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Gardenia acquired Bonjour. It has since become the No. 2
brand in Singapore for packaged loaf bread after Gardenia.
Gardenia set up a fifth bakery in Bukit Kemuning,
Malaysia.
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2002
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Gardenia built a new bakery in the Philippines.
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Present
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Despite a competitive environment, Gardenia has remained
the market leader till today. This speaks volumes for the many painstaking
efforts that have been invested to ensure that its products are constantly a
cut above the rest.
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Tracing Back Its History:
Gardenia’s Humble Beginnings
Gardenia
It all began in 1997, QAF Limited
through Gardenia International Pte. Ltd. established Gardenia Bakeries
Philippines Inc. and started construction of its bakery plant in Laguna
International Industrial Park (LIIP), Biñan, Laguna.
Gardenia Philippines started its
operations in 1998 with the state-of-the-art bread factory rated as one of the
most modern large scale bread manufacturing facility in the country.
Its major, highly-automated equipment come from the best bakery equipment suppliers from Germany, Holland, UK and USA making it the leading manufacturing company in the Philippines.
Its major, highly-automated equipment come from the best bakery equipment suppliers from Germany, Holland, UK and USA making it the leading manufacturing company in the Philippines.
Over the years, Gardenia has gained
wide acceptance and is now considered as the most widely distributed loaf
brand, reaching many parts of the country.
World-class Products: Gardenia’s Steadfast Commitment to Quality
Gardenia Philippines offers a wide array of superior bakery products including white, wheat and health breads, flavored loaves, pandesal and snack items like snack cakes, muffins and toasts. Gardenia breads are known for their good taste, freshness, softness, oven-baked aroma and nutritive value. The popular Classic White Bread is cholesterol free and bromate free, has zero transfat, and is vitamin and mineral fortified, exceeding DOH recommendations. Its product slogan "So good...you can even eat it on its own" best describes the product benefits.
Gardenia, being a consumer-focused and branded food company, is singularly driven in delivering superior consumer value through providing consumers with superior products. The Gardenia trademark means value and is respected all over Asia.
Gardenia has been awarded with International Organization for Standardization ISO 9001: 2000 certifications from 2003 to 2009 and has now upgradedto ISO 9001:2008 in compliance with Quality Management System and certification for product quality excellence.
This assures that consumers only get the highest quality products in the market. Moreover, Gardenia is HACCP (Hazard Analysis and Critical Control Point) certified since 2003 to present—proof of the company’s adherence to the systematic approach in the identification, evaluation, and control of food safety standards.
From 2004-2010, Gardenia was accorded Superbrands status by Superbrands Ltd., an independent authority and arbiter on branding. This, on the other hand, re-affirms that Gardenia has met the stringent criteria of market dominance, longevity, goodwill, customer loyalty and overall market acceptance.
Another notable award is the Annual National Consumers’ Award (ANCA) as the “Outstanding Bread Manufacturer” for five straight years.
These are some testaments which prove
that Gardenia provides only the best products for Filipino consumers.
Moving to the Future: Paving the way for Gardenia’s Continued Success
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Gardenia Philippines pioneered a unique
distribution system, ensuring that only fresh breads reach consumers every day.
Gardenia strictly follows its international policy of keeping only fresh stocks on the store shelves.
As soon as products come out of the factory, delivery vans leave the production plant as early as 4 o’clock in the morning to bring the products to specific locations in the country.
Replacing unsold breads in store shelves with only freshly baked top-quality products during each day of delivery is a Gardenia practice unmatched in the industry.
Gardenia strictly follows its international policy of keeping only fresh stocks on the store shelves.
As soon as products come out of the factory, delivery vans leave the production plant as early as 4 o’clock in the morning to bring the products to specific locations in the country.
Replacing unsold breads in store shelves with only freshly baked top-quality products during each day of delivery is a Gardenia practice unmatched in the industry.
Since the start of its operations, Gardenia
This combination of superior product
quality, advanced bread-making technology and extensive system of distribution
reflects the consumer-oriented vision of Gardenia Philippines that brings
consumers the highest level of product satisfaction.
The reason behind Gardenia's success is
no secret; it is the people who made Gardenia what it is today and the goal of
sustaining Gardenia’s leadership and excellence. Our enthusiasm to serve
constitutes the “yeast that raises the dough” and with this, Gardenia will continue to take the lead.
Our Vision
Our vision is to become the premier company in the baking industry and the related food and beverage industry, known and emulated for our best quality products that delight the consumer. It is the pride of every employee, investor, trade partner and stakeholder.
Our Mission
Our mission is to serve consumers with the best quality assortment of great-tasting bakery and related food and beverage products, with world-class manufacturing facilities and an efficient nationwide distribution network, thereby providing a fair return on shareholder investments.
Our Core Values
Customer Driven- Wealways put the customer first in everything we do.
Innovation- We constantly initiate change and encourage creativity
Teamwork and Professionalism- We are one company, one team working together professionally.
Integrity- We uphold honesty and objectivity in the things that we do.
Excellence- We relentlessly pursue continuous improvement and aim for the highest standard in our work.
Stewardship (Malasakit)- We treat company resources with pride as if they are our own.
Food Safety Policy
We, at Gardenia Bakeries Philippines, are committed to assure customers and consumers that our products are produced with superior quality ingredients and according to strict safety and hygienic standards that comply with statutory and regulatory requirements.
Our Quality Policy
We, at Gardenia Bakeries Philippines, are committed to delight consumers by providing best quality bakery products.
We aim for excellence through innovation and continuous improvement of our processes, products and services, ensuring compliance with our customers’ and applicable statutory and regulatory requirements.
We are steadfast in our commitment that
quality begins with each and every one of us.
I've always been curious how
they make their breads and the speed it takes knowing that they have to supply
a huge quantity everyday. Well, this trip is a perfect opportunity for me to
learn more about Gardenia.
GARDENIA LAUNCHES NEW PRODUCTS
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| Hmm... YUMMY
Gardenia
Bakeries continue to delight Filipinos with its delectable breads that evoke a
distinct taste, softness, aroma, freshness and nutritive value. And now,
Gardenia carries on that tradition by introducing more new and delicious breads
that people will truly love.
The new Gardenia California Raisin Buns
and the latest colourful bunch of your favourite Gardenia Twiggies will surely
make your day truly special, whether at home, in school or at work.
Fantastic in its softness and
gratifying in taste, Gardenia California Raisins Buns are wonderfully-soft,
great-tasting buns studded with succulent California raisins that will surely
delight your senses in every bite.
The new Gardenia California Raisin Buns
are certified nutritious too. Each raisin bun is packed high with important
vitamins like Vitamin (Thiamine) to help prevent fatigue and boost metabolism,
plus high levels of Vitamin B2 (Riboflavin) and a good source of Vitamin B3
(Niacin) for improved energy metabolism, and even Calcium to help support the
development of strong bones and teeth as they grow up.
Wait, there’s more! Make snacking a
colorful and enjoyable experience with the new flavors of Gardenia Twiggies!
With the launch of the new exciting variants of Twiggies, Gardenia also
communicates the importance of teaching the kids to channel and develop their
emotions and characteristics that can help them live life to the fullest with a
‘Color your Day’ campaign.
Each colourful and delectable Twiggies represents a
feeling or experience.
 The Twiggies Yellow cake is a perfect match for you while enjoying and sharing unforgettable moments with kids, as the vibrant color yellow signifies happiness! The new Gardenia Twiggies Yellow Cake is a soft and moist butter flavoured cake for a dose of joy and fun! Plus, it is a source of Iron and packed with Vitamin B1 which helps boost your energy.
Let kids explore places they’ve never
been before, and don’t forget to bring the new Gardenia Choco-Brown cake – loaded
with chocolatey goodness and packed with Vitamins B1, B2 and B3 that can make
you more active for a fun day ahead! It also contains Iron and Vitamin A. The
brown color of the Twiggies Choco-Brown cake transcends a strong impression and
is associated with being brave.
And to add more color to kids’ daily
activities, Gardenia Twiggies Pink Cake is here! It is jam-packed with Tutti
Fruity flavor and also a good source of vitamins like Iron and Vitamin B3.
Indeed, a perfect token of colorful love as the color pink also means being
sweet, nice and playful.
Indulge in the new flavors of twiggies
and grab the newest Gardenia California Raisin Bun at your nearest supermarket,
grocery, or convenience store.
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I am very much aware of Gardenia as
this is what my mom would buy for us before. Personally, I like the Black
Forest flavor as it satisfies my chocoholic taste buds alternating
with the Ube-Cheese variant too.
This is the first stop of our tour, we saw how this machine can divide and mix the flour and other ingredients.
As we move along, this machine cuts and divides the dough into round shapes.
This ensures that all bread weights the same and
note that this is done by an automated machine and not by human hands.
There's
actually a sensor that double-checks if all dough gets the same volume.
After which, the dough will be placed in a rectangular pan and baked to perfection.
The bread definitely comes out piping hot after
baking and it gets transmitted to this cooling cylinder to lower its
temperature.
Did you know that this cylinder came from Japan and is made of the
same material used in the traditional Samurai sword.
This is because this
particular material speeds up the cooling process making it perfect to the
requirements of Gardenia Bakeries.
By this time, the bread is almost ready to be
consumed but, of course, it had to be sliced equally and packed properly. In
this machine,
the special G-Lock is also attached which is
unique to Gardenia only. These plastic locks are color-coordinated depending on
the day of its production which helps consumers easily identify and ensure the
freshness of the bread.
ACHIVEMENTS
- 2001: Best Supplier 2001 (Category: Bread), Dairy Farm Giant Retail
2002: Quality Management Systems ISO 9001, SIRIM QAS International Sdn Bhd2002, 2003/2004, 2005: Superbrands Awards for 3 consecutive terms, Superbrands Malaysia2004: National Award for Creativity and Innovation, Malaysian Design Technology Centre2005: MS 1480:1999 – Food Safety according to Hazard Analysis and Critical Control Point (HACCP) System, SIRIM QAS International Sdn Bhd2005: Universal Integrated System – ISI 2020, Research Institute of Standards in Islam2006: Superbrands Consumers' Choice Award, Superbrands Malaysia2006, 2007: Low Glycaemic Diabetic-Friendly, Diet-Friendly Seal, Glycemic Research Institute, Washington D.C.2007: Highly Commended Product Award, Malaysian Institute of Food Technology (MIFT)2008: Malaysia's Choice Award 2008, Superbrands Malaysia2009: Malaysia's Top Ten Brands 2009 - Gardenia Malaysia (7th Place), The Nielson Company, Superbrands survey2011: Malaysia's Top Ten Brands 2011 - Gardenia Malaysia (3rd Place), The Nielson Company, Superbrands survey2010, 2011, 2012: Putra Brand Awards - GARDENIA Malaysia (Gold award),Association of Accredited Advertising Agents (endorsed by Malaysia External Trade Development Corporation)
Consumers' survey on the Most Preferred Brand (Foodstuff category)
OPINION
MY OPINION OF GARDENIA BREAD IS SO DELICIOUS THAN THE OTHER BREAD BECAUSE GARDENIA EVEN BETTER NO STUFFING ITS SO DELICIOUS OR IF MORE WITH A EDEN TRIED IT REALLY PLEASANT . THE SMELL OF THE GARDENIA BREAD IS SO PRECIOUS DELICIOUS , YOU SO IF YOU BUY THIS PRODUCT OTHER THAN BREAD TO OTHER PRODUCTS .
SOURCES
https://www.google.com.ph/search?q=gardenia+brand&biw=1366&bih=662&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjo1rCCisbPAhXEHpQKHfcjCHgQ_AUIBigB#tbm=isch&q=gardenia+bread&imgrc=K7cNMdSJW1ioVM%3A
http://www.gardenia.com.ph/index.php/about-us/52-about-us-the-company.html
http://www.gardenia.com.ph/
https://en.wikipedia.org/wiki/Gardenia
http://www.gardenia.com.ph/index.php/about-us/
http://www.frannywanny.com/2011/08/gardenia-bakery-factory-tour-in-laguna.html
http://www.gardenia.com.my/aboutus.html
https://www.google.com.ph/search?q=MANUFACTURER+BUSINESS&biw=1366&bih=662&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjs3ZSel8bPAhVEj5QKHS3DD-wQ_AUIBigB#tbm=isch&q=manufacturer&imgrc=RFDsUthbB3d2LM%3A
